What is Print on Demand?

Print on demand (POD) is a business model where products are printed and produced only when an order is placed. This model allows businesses to avoid the cost and risk of holding inventory and only print items once they’re ordered by customers. 

Traditional printing methods, like screen printing, usually require ordering printed stock in bulk to be cost-effective. This involves some risk for sellers, as they must invest their capital in the production of the goods.

The POD business model eliminates this risk, as stock is printed only after a sale is made, allowing you to start a business with little to no capital.

POD platforms often offer a range of products that can be customized and ordered through an online store, with the printing and shipping handled by the platform. This model has become increasingly popular in recent years, particularly in the context of small businesses and individual creators looking to offer unique and custom products without the upfront costs of inventory and production.