What are the guidelines for publishing branded products on ecommerce platforms?

All branded products (such as adidas®, Columbia®, Champion®, or Under Armour®) available in the Printful catalog come from authorized suppliers. You’re free to customize and sell these items, as long as you follow each brand’s specific design guidelines.

You can view design guidelines for branded products in their product descriptions. Always check the product page for any brand-specific requirements before creating your design.

Note

Please keep in mind that you may not use the adidas® or other brand names or logos in your designs. However, you may use the brand names (for example, “Adidas”) in your listing titles and tags.

What happens if your products are flagged?

Sometimes, ecommerce platforms may flag branded products because of their content policies. If this happens, you might be asked to submit a self-attestation form - this is a document where you confirm that you’re authorized to sell the branded products.

You are allowed to submit this form as long as:

Your designs follow the brand’s design rules
You don’t claim or imply a partnership with the brand

Make sure to fill out and submit the attestation form as soon as possible. Ecommerce platforms often set deadlines for this step, and they may remove your products or even close your store if you don’t respond in time.

Once you submit the attestation form and meet the platform’s requirements, you should be able to continue selling your products without issues.

Additional information for Etsy sellers

Extra precautions are necessary when publishing them on Etsy to comply with Etsy’s Creativity Standards policy. We suggest clearly stating in the listing description that you created or own the original design used for these products. Therefore, you can be classified as a designer under Etsy’s Creativity Standards policy.

Learn more about adding Printful as a Production Partner on to comply with Etsy's policies in this article.