How to set smart retail prices with the Pricing tool?

The Pricing tool helps you set a competitive retail price for your product—no spreadsheets or guesswork required. It suggests a retail price range based on real-time sales data from your connected store platform (like Etsy or Shopify). You’ll see whether your current price is too low, too high, or within range, and you can preview how options like Free shipping and Etsy off-site ads affect your profit margin before publishing.

We regularly review and update the pricing recommendations to help you stay competitive and profitable. If something looks off, you can still adjust the price manually.

1. In My products, open a product and scroll down to Pricing.
2. Review the suggested price range and see where your current price falls – too low, too high, or within range.
3. If you like the suggested price, click Optimize to apply it automatically.
4. If you’d like to make adjustments manually, click Edit price and enter your final retail price, then click Apply.
5. (Optional) Toggle Free shipping or Etsy off-site ads to see how they affect the price range and estimated profit.
6. Click Publish to sync the updated price to your store.

Tip: For Etsy products, try using the Profit calculator to get a quick cost breakdown before confirming your final price in the Pricing tool.