How does Printful’s personalization feature work?

Easily create personalized products for your store, allowing customers to add custom elements such as names, dates, or messages. You can even offer fully customized designs, such as images or photos.

How does Printful’s personalization feature work?

Printful supports two personalization approaches, each with different behavior for buyers and sellers:

Manual personalization

• Buyers don’t enter customization details at checkout
• Personalization details are shared manually (for example, via messages or order notes)
• Personalization can be enabled or disabled at any time
• All personalized orders require manual approval

Automated personalization

• Buyers enter text and/or images during checkout
• Personalization fields are created based on your product design
• Personalization becomes mandatory for the product
• All personalized orders require manual approval
• Availability depends on the connected sales channel

Which products support personalization?

All products support personalization.

How will I be notified when a personalized order is placed and requires approval?

You’ll receive a notification in your Printful account for every order that includes a personalized product, so you can easily review and approve it.

How are the personalizable products displayed in my account?

Products with the personalization feature enabled will display a “Personalizable” label in My Products and will also be grouped under the “Personalizable” tab for easy access.